NEWGATES CORPORATION, AS THE SOLE LOCAL AGENT FOR ANIME CRAYON SHINCHAN MERCHANDISING AND EVENTS IN VIETNAM, BRINGS EXCITEMENT TO MORE CRAYON SHINCHAN FANS ACROSS VIETNAM

NewGates Corporation officially announces that, through its cooperation with Futabasha (Japan), it will become the sole local agent for Anime CRAYON SHINCHAN in Vietnam. NewGates will assume responsibility for the comprehensive management and exploitation of the secondary usage (Merchandising, Events) rights related to CRAYON SHINCHAN in Vietnam.

Ngày: 01.07.2026

The appeal of a globally popular character

“CRAYON SHINCHAN” has taken root as a deeply familiar anime title among Vietnamese audiences. By comprehensively operating the CRAYON SHINCHAN anime work within Vietnam, we can develop the distribution and streaming of anime content, the merchandising market, events, and pop-up stores in a way that fully leverages the appeal of the work.

Photo: CRAYON SHINCHAN

NewGates Corporation will realize its goal of elevating experiences to be more familiar and more memorable for Vietnamese consumers. Opportunities will increase for consumers to directly access high-quality products based on official CRAYON SHINCHAN image copyrights that comply with international standards, rather than unverified products of unclear origin.

The impression that brand collaborations with CRAYON SHINCHAN make on Vietnamese fans

“In order to deliver excitement to more fans through CRAYON SHINCHAN, we want to walk alongside Vietnamese enterprises (Brands).”
Beyond the development and sale of official CRAYON SHINCHAN character goods alone, CRAYON SHINCHAN can deliver excitement together with enterprises in Vietnam in a variety of ways. Having become the sole local agent for Anime CRAYON SHINCHAN in Vietnam, NewGates will bring even more joy to fans than ever before, and at the same time, in order to create opportunities that can make the lives of as many people as possible more positive, is seeking partners interested in collaborating with CRAYON SHINCHAN.

In the past, CRAYON SHINCHAN has carried out collaborations around the world in the following forms:

(Examples)
● Merchandising (for sale): Collaborations between CRAYON SHINCHAN and Branded products such as food and beverages, fashion, home appliances, cosmetics, and stationery.
● Marketing campaigns: Collaborations between CRAYON SHINCHAN and services or events.

● Pop-up stores: Providing more memorable experiences through CRAYON SHINCHAN pop-up stores.

Photo: CRAYON SHINCHAN products

NewGates is currently comprehensively managing, exploiting, and developing the secondary usage rights related to CRAYON SHINCHAN in Vietnam, and — including the TV anime series, theatrical films, and the official Facebook page — aims to build a structure that better conveys the charm of CRAYON SHINCHAN.

Long-term vision in the Vietnamese market

Long-term vision in the Vietnamese market

Regarding this initiative to become the sole local agent in Vietnam for merchandising and events related to CRAYON SHINCHAN, Yuya Okamoto, CEO of NewGates, stated as follows:
“In my childhood, just like everyone else, I grew up watching CRAYON SHINCHAN with my family every Friday night. Those are fun memories from my childhood that have stayed with me for many years.
This time, I am very honored to be able to share new joy related to CRAYON SHINCHAN with everyone here in Vietnam. Since NewGates began distributing the CRAYON SHINCHAN theatrical films in cinemas in Vietnam from 2023, we have received positive responses from everyone, and we feel extremely happy about this.
We believe that movie theaters filled with audiences, voices of carefree laughter, and the excitement of CRAYON SHINCHAN conversations on social media with each annual film release are proof of the endless appeal of CRAYON SHINCHAN. This became the trigger that strengthened our determination: that we at NewGates will contribute to delivering CRAYON SHINCHAN more widely, and to helping more people come to love CRAYON SHINCHAN even more.”

Photo: NewGates CEO Mr.Yuya Okamoto

The promotion of this CRAYON SHINCHAN collaboration project is positioned at the center of the NewGates Anime Project. This is a key project aimed at delivering anime works more widely in Vietnam. The project aims to protect intellectual property rights, promote a culture of consuming official products, and serve as a bridge connecting those involved in Japanese anime with people in Vietnam.

July 2026
NewGates Anime will deliver Anime Series; CRAYON SHINCHAN and other anime series to audiences in Vietnam through YouTube and Facebook.
https://www.newgates-corp.com/newgates-anime-eng

 
August 21, 2026
NewGates will release the latest 2026 theatrical film, CRAYON SHINCHAN the Movie: Spooky! My Yokai Vacation, simultaneously in cinemas nationwide across Vietnam.
https://www.newgates-corp.com/phim-shin-2026

Contact information

Companies and partners interested in IP brand collaboration opportunities with CRAYON SHINCHAN are kindly requested to contact us at the following address (Vietnamese | English | Japanese language available):

NewGates Corporation　
(CÔNG TY CỔ PHẦN NEWGATES)

Business office address:
Office 302, Số 140/1 Lý Chính Thắng, P. Xuân Hoà, TP.HCM, Việt Nam
Email:
newgatescorp.info@mcvnetworks.com
Website: 
https://www.newgates-corp.com/eng